![]() ![]() More recently, he co-founded a startup studio that birthed a company called Back, which Gradient Ventures also invested in before it was acquired by Personio last May.Īs for Weflow, there are clear similarities to other tools on the market already, including venture-backed Salesforce ecosystem company Scratchpad, and revenue forecasting unicorn Clari. According to Zech, Weflow’s main selling point over incumbents in the space include per-user pricing transparency (e.g. Zech eventually sold Fyber for €150 million in 2014, and in the intervening years he invested both as an angel and partner at Point Nine Capital. “It’s a problem that affects most companies’ top lines.” “Experiencing severe ‘Salesforce fatigue’ at Fyber, we realized CRMs have become clunky infrastructure, not places to effectively work on deals and drive sales performance,” Zech said. Image Credits: Weflow ‘Salesforce fatigue’Īlthough Zech and his two co-founders, Henrik Basten and Philipp Stelzer, launched Weflow in 2021, the Berlin-based startup has been years in the making, built on frustrations Zech experienced at an adtech startup he founded in 2009 called Fyber (then known as SponsorPay). ![]() More recently, the company introduced collaborative forecasting and pipeline analytics, too.įorecasting in Weflow. To do this, Weflow has developed what it calls a “revenue workspace,” pitched as an all-encompassing platform that allows companies to capture CRM data while serving up deal insights and tools for managing their sales pipeline. Weflow promises to bring this data together within a coherent structure to deliver insights. The ultimate problem that Weflow seeks to fix is that of the sheer spread of data across the B2B sales sphere, spanning the countless meetings, emails and calls leading to a deal’s conclusion. “ helping companies to forecast their pipeline accurately - this typically requires capturing sales data, both structured and unstructured, surfacing deal insights and pipeline analytics to run forecast predictions,” Zech explained to TechCrunch. Weflow, for its part, is setting out to improve sales teams’ efficiency, pipeline visibility and general “Salesforce data hygiene,” according to Weflow co-founder and CEO Janis Zech, who likens his platform to something akin to “ Notion for revenue teams.” Yes, Salesforce-focused tools are big business, with some estimates pegging the market value at four times that of Salesforce itself. These venture-backed upstarts focus on things like providing data backups or improving lead generation, while just last week a new company called Unaric emerged out of stealth with $35 million for the express purpose of buying and consolidating Salesforce-ecosystem startups. Weflow is the latest in a line of ecosystem startups to emerge from frustrations with using the omnipresent CRM (customer relationship management) software that is Salesforce. ![]() Google’s venture capital arm Gradient Ventures has made another foray into Europe, investing as part of a $3.2 million seed round in two-year-old German startup Weflow. ![]()
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